South African style
This year all eyes will be on Africa, not only because the vibrant continent will be hosting one of the biggest global sporting events, but the world will also be looking to us for inspiration.
Our adoption of diverse traditions and unique heritage has created a style that is an inspirational source of originality, a style that is so distinctively our own.
"We don't need to look further than our own doorstep for what is happening next – this is where the design world is looking. As Heath Nash’s wirework signs confirm, it’s beautiful here. This is where the future lies." Dion Chang – The 2009 Flux Trend Review
Adapt. Evolve
Our own multifaceted style is shaping our lives and our society. We have woven our heritage into a tapestry that is a celebration of where we came from and where we are going to.
Our streets, provinces, towns, cities, airports are all testament to our unique ability to draw from our heritage and
Adapt and Evolve. Our transformation and adaptive capability is especially showcased in our architecture.
Our buildings characterise our country and its people. Our cities are a kaleidoscope of historical sites that remind us of where we come from, contemporary structures are a celebration of what we have achieved and environmentally sustainable structures pave our road ahead. It has created spaces in which we can live, work, play and relax which do not only provide comfort and shelter but that personifies who we are. So too does the Plascon Prism Awards 2010 logo. Our living logo draws its inspiration from its environment and adapts and evolves continuously to its surroundings.